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Toys
Stop Calling Me A Consumer!
*UPDATE* - 23 Sept 2007
I’ve just made a greasemonkey script for Firefox that replaces the word ‘consumer’ or ‘consumers’ with ‘person/people/public’ on every web page and blog. Yes, I’m scrubbing this ridiculous word of separation and mass-thinking off the web - forever. No exceptions. No mercy.
To use the script you need to be using the Firefox Browser with the Greasemonkey extension installed. Go to the ‘Stop Calling Me A Consumer‘ userscripts page (a repository of useful Greasemonkey scripts) and click the ‘Install this script’ button. And it’s all done.
If you want to poke around the inner workings of the script go to: Tools > Greasemonkey > Manage Scripts… in your Firefox menu.
The ‘Stop Calling Me A Consumer‘ script is based entirely on the work of the Profanity Filter by Mike E. All credit due. More info about Greasemonkey and userscripts here.
Dignity for all. Consumers no more!
Gosh. It seems the group I started on Facebook: Stop calling me a consumer. I am a person. has 66 members including some very distinguished names and faces.
I’m glad other people feel the same. Now I’m racking my brains for something intelligent to say to keep the debate going. But then again, I intended the message to be really quite clear: this management consultancy speak has to go. Don’t you feel embarrassed when you see the ‘c word’ used??
Typically when businesspeople and economists talk of consumers they are talking about person as consumer, an aggregated commodity item with little individuality other than that expressed in the buy/not-buy decision. Consumer (Wikipedia)
So really there’s not much else to say, except, here’s another badge that I’m about to upload the group.
And I’m going to suggest that people might like to add the following to their personal and work email signatures:
Personal
Stop calling me a consumer. I am a person.
Work
Stop calling them consumers. They are people.
And if I hadn’t mentioned before, this whole effort (pffft) was inspired by the new website of Atlanta-based agency WestWayne which I blogged about here: Stop Calling Them Consumers!!!
Curiously, WestWayne’s site is down. Rumor is, they’ve been bombarded with new business calls. Hurrah!
UPDATE
We have a fan. Hi, Jason!
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