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Toys
Links 2008-09-07
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"One of the reasons why respondents are unable to build on advertising in unfinished form is because they don’t see themselves on the side of the creators. They see it as outsiders – thereby discounting all the potential and possibilities the idea has. But when involved in an ad pre-testing exercise as a game to guess other people’s reactions, most respondents are likely to imagine each unfinished ad in the best light – to be able to serve their own interests within the game. In short, they are likely to assess each ad as an insider – to see how other people might react to it, and gain from that." — Includes a very clear How-To. A must read if ever I read one!
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"A group of film-makers have discovered a novel way of making films. You might think that to make a movie you'd need to own an expensive camera to film it, but you don't. Instead they're using some of the four million CCTV cameras around Britain."
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"Perspective has shaped how we connect and relate to each other for centuries. These physical and emotional boundaries are not only expanding they’re more discoverable than ever before. Connectedness is a core human desire and our “social” DNA is what fuels our happiness in our work and personal lives. It’s worth taking a look at the big picture to better understand our small, everyday tribes and the way they’re evolving."
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"Play the game. Invent the future."
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'In Superstruct, players will bring their own personal knowledge and experiences to the table. "We don't need everybody to be experts on how climate might change and how the economy might be impacted," says McGonigal. "If you're a teenaged girl, tell us how a teenaged girl would respond to this crisis. We need that personal intelligence from everybody." Cascio says that his highest hope is that the collaborating players will come up with innovative ideas that have applications here, in the real world of 2008. "The mass of ideas can become almost an epiphany engine," he says.'
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"Superstructing is what humans do. We build new structures on old structures. We build media on top of language and communication networks. We build communities on top of family structures. We build corporations on top of platforms for manufacturing, marketing, and distribution. Superstructing has allowed us to survive in the past and it will help us survive the super-threats."
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"The existing structures of human civilization—from families and language to corporate society and technological infrastructures—just aren’t enough. We need a new set of superstructures to rise above, to take humans to the next stage. You can help. Tell us your story. Strategize out loud. Superstruct now. It's your legacy to the human race." — Stories in comments.
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'Based on the results of a year-long supercomputer simulation, the Global Extinction Awareness System (GEAS) has reset the "survival horizon" for Homo sapiens - the human race - from "indefinite" to 23 years. - SEPTEMBER 22, 2019 — This is the premise for Jane McGonigal's newest game, Superstruct. The game's goal is to crowdsource forecasting for the Institute For The Future. And based on that premise the IFTF is hoping that participants will do no less than help them find solutions to super-threats (climate refugees, water, carbon quotas and more are listed).'
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"Urbach claims that his technology can deliver up to 220 frames per second (fps), which is overkill for most monitors and the human eye. As for lag, he experiences 12-17 milliseconds on the west coast (where his current test server is located) and 100 ms in Japan."
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"LivePlace.com has posted a video displaying a very impressive render of a 3D virtual world called City Space … the game is running on OTOY, the 3D engine that renders graphics in the cloud. The technology allows relatively weak computers (or even mobile phones) to display incredibly detailed graphics comparable to those seen in Hollywood movies."
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"The service lets advertisers search through TubeMogul’s catalog of video producers using such criteria as web show category (entertainment, technology, vlogs etc.), minimum views and demographic reach. Each web show has a profile page that includes a synopsis of the program, sample video, viewership statistics and contact information."
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"Explore, create, and share color themes"
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"It's an epidemic. It can strike anyone. It begins harmlessly enough… maybe with a cell phone, an online social network profile, or an IM. But before long, the electronic screens invade every corner of your life. There's a name for this tragic and extremely annoying condition: Screen Addiction. But there is hope. Send an intervention to someone you care about! Help them take the first step towards recovery." — Sent one to my computer. Clear your RAM little fella. Your user can cope without you. *sob sniff*
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"Mon.thly.Info is a simple tool to help you keep track of your menstrual cycles." — Monthly flow. Not sure I'm allowed to comment on this.
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A programmer started to cuss / Because getting to sleep was a fuss / As he lay there in bed / Looping 'round in his head / was: while(!asleep()) sheep++;
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